2.1 Personal data
Personal data is information about the factual or personal circumstances of a specific or identifiable natural person. This includes, for example, your name, your customer number, your telephone number, your address, as well as all inventory data that you provide us when registering and creating your customer account. Statistical data, which we collect, for example, when visiting our onlineshop and which cannot be directly related to your person, are not covered here. For example, these are statistics about which pages of our store are particularly popular or how many users visit certain pages of the METZLER onlineshop.
2.2 Customer account
We set up a password-protected direct access to their stored stock data (customer account) for each customer who registers accordingly. You undertake to treat the personal access data confidentially and not to make it accessible to unauthorized third parties. We cannot assume liability for misused passwords unless we are responsible for the abuse.
2.3 Collection, processing and use of your personal data
Privacy is very important to us. Therefore, we hold ourselves in the collection, processing and use of your personal data strictly to the statutory provisions of the Federal Data Protection Act (Bundesdatenschutzgesetz) and the Tele Media Act (Telemediengesetz). We collect, store and process your data for the entire processing of your purchase, including any subsequent warranty cases, for our services, the technical administration and our own marketing purposes. Your personal data will only be disclosed or otherwise transmitted to third parties if this is necessary for the purpose of contract execution or settlement or if you have given your prior consent. As part of the order processing, for example, the service providers we use (such as transporters, logisticians, banks) receive the necessary data for order and order processing. The data transmitted in this way may only be used by our service providers to fulfill their task. Any other use of the information is not permitted and does not occur with any of the service providers entrusted by us. Insofar as you have provided us with personal data, we use them exclusively for the purpose of technical administration of our websites and for fulfilling your wishes and requirements, in particular for processing the contract concluded with you or for answering your request.
Any transfer, sale or other transmission of your personal data to third parties will not take place, unless this is necessary for the purpose of executing the contract. For example, when ordering products, we may need to provide your address and order information to our suppliers or may be required for billing purposes. Otherwise, your data will only be transmitted if you have previously agreed.
A deletion of your personal data takes place, provided that statutory storage obligations do not oppose this and you have asserted a cancellation claim, if the data for the fulfillment of the purpose pursued with the storage is no longer required or if their storage is inadmissible for other legal reasons.
I agree that METZLER processes and uses my personal data for the establishment, implementation and processing of my contractual relationship with METZLER.
2.4 Use of your data for advertising purposes
In addition to processing your data to process your purchase at METZLER, we also use your information to communicate with you about your orders, specific products or marketing promotions, and to send you product or service recommendations that may interest you via email. We also use these information to inform you by post about any products and services that may be of interest to you.
I agree that METZLER processes and uses my personal information for its own promotional purposes to send me marketing communications via email and post.
You may object to the use of your personal data for advertising purposes at any time without incurring other than the transmission costs according to the basic rates. A textual message (e.g. e-mail, fax, letter) is sufficient.
2.4.1 Product recommendations by e-mail
As a METZLER customer, you may receive regular product recommendations from us by e-mail. We use your information for advertising purposes, with the aim of providing you with information about products from our offer that may interest you based on your recent purchases from us. We use e-mail advertising only to the extent permitted by law or as far as you have authorized us to do so.
If you no longer want to receive any product recommendations or a total of advertising news from us, you can object to this at any time, without incurring other than the transmission costs according to the basic rates. A textual message (e.g. e-mail, fax, letter) is sufficient. Of course, you will also find a unsubscribe link in every product recommendation e-mail.
2.4.2 Newsletter and Individual Advertising for you
If you no longer wish to receive newsletters or advertising messages from us, you can object to this at any time without incurring any costs other than the transmission costs according to the basic rates. A textual message (e.g. e-mail, fax, letter) is sufficient. Of course, you will also find in every newsletter an unsubscribe link.
Information that we receive from you helps us to constantly improve your shopping experience and to make it customer-friendly and individual. This information is used to design advertising tailored to you and your interests. We use existing information, such as e-mail receipt and read receipt, computer and Internet connection information, operating system and platform, your order history, your service history, the date and time you visited the homepage, and products that you viewed.
We use these information exclusively in a pseudonymised form. By analyzing and evaluating these information, we are able to improve our website and our online offers and thereby send you individual advertisements, i. e. advertising that recommends products that you might actually be interested in. Our goal is to make our advertising more useful and interesting to you. Therefore, the evaluation and analysis of the pseudonymised data you collect helps us not to randomly send you advertising, but advertising, such as newsletters and product recommendations, which actually corresponds to your areas of interest.
I agree that METZLER uses the information I have provided and other information stored on my customer account as well as pseudonymised usage data to present me with personalized advertisements and / or special offers and services.
If you do not want to receive personalized advertising, you can always object. A textual message (e.g., e-mail, fax, letter) is sufficient.
2.4.3 Raffles, market and opinion research
For sweepstakes, we use your information for the purpose of winning the prize and promoting our offers. Detailed information may be found in our terms and conditions for the respective competition.
We also use your data for market and opinion research. Of course we use these exclusively anonymized for statistical purposes and only for METZLER. Your responses to surveys will not be shared or published to third parties. We do not store the answers from our surveys together with your e-mail address or other personal information.
I agree that METZLER processes and uses my personal data for market and opinion research for my own purposes.
You can object to the use of data for market and opinion research at any time without incurring any costs other than the transmission costs according to the basic rates. A textual message (e.g., e-mail, fax, letter) is sufficient. Of course, you will also find an unsubscribe link in every survey e-mail.